Emirates has unveiled a new uniform exclusively for its Premium and VIP Passenger Services team, showcasing a blend of elegance and functionality. This team, responsible for ensuring smooth travel for high-profile passengers at Dubai International Airport (DXB), is central to providing exceptional service to dignitaries and first-class travelers. The Emirates premium services are a standout feature of the airline.
Crafted by the airline’s in-house uniform standards team, the newly introduced attire consists of three variations: a tailored three-piece suit for gentlemen, an A-line skirt suit, and a pant suit for ladies. The uniform is rendered in a warm sand shade, symbolizing the UAE’s iconic desert dunes, and accented with red details such as collars, cuffs, and belts.
The ensemble is complemented by Emirates’ signature red hat, gold pin, and a cream chiffon scarf representing local culture. Ladies carry red leather handbags, designed to accommodate iPads and essential documents, and wear matching shoes. The skirt suit includes a red pleat for added mobility, while the men’s suit features a sharp jacket and waistcoat, paired with a muted tie and red pocket square.
Supporting High-Profile and First-Class Travelers
The team’s responsibilities include managing services for over 150,000 premium and VIP passengers annually. This group caters to dignitaries, members of royal families, global leaders, ambassadors, and celebrities. The Emirates premium services extend to travelers attending prominent events like the Dubai World Cup, World Government Summit, and major international conferences such as the G20 Summit.
With more than 50 nationalities represented, the team communicates seamlessly in multiple languages, enhancing the experience for passengers from around the world. The Premium and VIP Passenger Services team offers personalized greetings, expedited security, and luxury vehicle transfers for first-class connecting passengers using Emirates premium services.
VIP travelers departing, arriving, or transiting through Dubai benefit from tailored services such as private check-ins, transportation to lounges, and secure, discreet passage through the airport. Their privacy and convenience are always prioritized, with the team ensuring seamless connections even during high-demand periods.
Precision and Coordination in Daily Operations
The day begins with a briefing at the Control Center, where teams review passenger schedules and strategize for the day’s operations. The team is split into two groups: one focuses on high-profile VIP travelers, while the other manages premium first-class passengers transiting through Dubai.
For VIP passengers, services include everything from pick-ups and drop-offs to managing arrivals and departures. The Premium team ensures first-class passengers enjoy fast-track security, premium transfers, and expedited boarding. Both teams consistently navigate last-minute changes, relying on critical thinking and quick action to maintain smooth operations.
As shifts end, daily reports are finalized, and updates are shared with incoming teams. This ensures uninterrupted service, reflecting Emirates’ commitment to excellence. Through meticulous planning and teamwork, the Premium and VIP Passenger Services team continues to uphold the airline’s reputation for outstanding hospitality.
